Case study · Telecom
redOne
redONE is a Malaysian mobile virtual network operator (MVNO) offering postpaid and prepaid plans with 5G data. Its website was a product showcase only — visitors couldn't buy a plan online. This revamp refreshes the site's UI and visual style and introduces a "Buy Now" CTA and an online KYC verification flow, creating one seamless journey from browsing and selection to checkout.
- Service
- UI/UX Design
- Platforms
- Website
- Category
- Telecom
Visual Direction
The overall tone is approachable, energetic, and value-driven. The visual style is anchored by a bold primary coral-red and a vibrant warm orange gradient, balanced by cool slate blues, off-whites, and soft grey container backgrounds. Bright warm accents contrast with clean white tile cards to create a crisp visual structure.
Mega Menu
Plans, devices, home Wi-Fi and support are grouped into one panel, with a quick-pick column organised by need — unlimited internet, student, family, roaming — so visitors reach the right plan in two clicks instead of browsing page by page.
Plans & Devices
Tabbed listings — new release, most popular, free phone, eSIM-compatible — put device and plan on a single card, with the monthly price given the most visual weight because it’s the number people actually compare.
Plan Finder
For visitors who don’t know where to start, a short card-based quiz asks how they use mobile data and recommends a plan — turning a long price table into a decision made in a few taps.
